No one would dispute that the members-only club, Soho House is the most exclusive and sought-after membership going. Now, this iconic club is expanding its look to furnishings and accessories that even non-members can access. Earlier this month I was invited to attend the soft opening of their newest retail location in Los Angeles. Housed in the former home of Rose Tarlow, the new showroom is poised to be a must-stop for designers and homeowners alike. The West Hollywood location feels so accessible and comfortable. Complete with a bar serving cocktails or cappuccinos, you instantly feel at home. The vibe is elevated and trendy and the materials are high-end and exclusive. From Italian marble tables with a decidedly modern approach to accessories and candles that already feel like heirlooms, there's definitely something for everyone.
Passed h'ordeuvres and sparkling champagne greeted us at the door. Interactive stations were sprinkled throughout with the opportunity to custom-make hats and floral bouquets! A live DJ brought all of the background music and influencers and designers mingled amongst the new line of furnishings and lighting. Customers can easily replicate the look of the exclusive club in their own homes with key pieces that feel both chic and fresh. This offering is certain to become a staple for those seeking a contemporary look made from quality materials. Don't miss this launch and the chance to take a little bit of Soho House home without the price of membership!
photo by KATE BERRY